Almost half of shoppers who would normally rely on public transport say they are being forced online because poor connectivity makes it too difficult to reach physical shops.
For financial operatives, this signals yet more pressure on High Streets and the local businesses they support, according to new research from bus franchise operator Metroline.
The findings follow the Prime Minister’s recent announcement of a £210 million package to regenerate High Streets, including funds to restore derelict buildings and rescue businesses at risk of closure.
Without the transport links to get people there, that investment risks going to waste and Metroline’s research points to connectivity as key to turning funding into real footfall, spending and investment in local areas.
Improving bus networks is central to this challenge, as 64 per cent of public transport users agree the bus is a vital route to local high streets and services. But 45 per cent say limited public transport links to town centres make them less likely to go shopping at all.
The impact isn’t limited to retail. As High Streets increasingly shift toward hospitality, leisure and experience-led businesses to drive footfall, 46 per cent of public transport users say poor links make them less likely to eat out or socialise locally.
Buses are the unsung backbone of everyday life for millions of people – getting them to work, to loved ones and to the high street. When connections to the high street are poor, the impact goes far beyond an inconvenient journey
Businesses also recognise the fundamental role that connectivity plays in securing the future health of the UK high street. Sixty-eight per cent say poor transport and connectivity is compounding the cost of doing business at a time when they are already under pressure from rising costs.
Three quarters of businesses say transport connectivity is an important factor when deciding where to locate or expand, while 72 per cent agree that good bus links make an area more attractive for investment.
Edward Thomas, CEO of ComfortDelGro Bus & Coach in the UK and Ireland, said: “Buses are the unsung backbone of everyday life for millions of people – getting them to work, to loved ones and to the high street. When connections to the high street are poor, the impact goes far beyond an inconvenient journey. People default to online, businesses lose footfall and investment decisions can be affected.
“Connectivity is a fundamental part of the infrastructure that keeps local economies moving and high streets thriving. Ahead of this month’s Budget, plans must be in place to ensure people have the travel connectivity they need to make the Government’s high street regeneration package work in practice.”
