Why Black Friday is a gift to small businesses
It’s official: we are shopping small, with consumers willing to pay more to prioritise purchases from small businesses over larger competitors this Christmas. New research…
Marketing
Marketers: It’s time to turn the mirror back on yourself
Guest essay by Roger Jackson We are all guilty of bias, and this isn’t a good thing for marketers. As humans,…
New Year, new impetus among the small business sector
Eight in ten small business owners are planning to strengthen their companies this year. New research shows that over a third…
How to measure up to the expectations of the ‘Never Normal’ customer
Guest Comment by Prof Steven van Belleghem John Lewis, the CEO of the United Nations Federal Credit Union, once told me…
The mixed messages of financial marketing
The Marketing and compliance teams in the financial services sector are finding themselves increasingly at odds, thanks to what some see…
Finance leaders: Do you know the true value of your marketing waste?
Guest comment by Myles Peacock Despite the economy slowing down, digital marketing industry spend shows no signs of abating. Annual marketing…