Sponsored post by Adobe Express
Solopreneurs are, by definition, optimists. As they are working on their own, they know it all comes down to them. There is no-one else to share the load.
But, as optimists, they see what can be done, not why it cannot; the potential for success, not the possibility of failure. Most would-be small business owners often hear family and friends tell them: “I wouldn’t do that if I were you…Be realistic.”
But solopreneurs are not easily put off. They know they may be in for some hard work with their business or side hustle but believe in themselves, and, particularly at the start of a new year, they have a fresh impetus to take on new challenges.
But all good business people also know that managing their time as well as they can is crucial to success, and that’s where linking up with Adobe Express, the quick and easy create-anything app, can make the difference. Recent research by Adobe reveals some fascinating details on how busy life can get for small business owners and, crucially, how to share the burden.
First, some figures: the research found that 21% of solopreneurs often think about giving up on their business/side hustle, while 46% sometimes think about it. Some 41% actually considered giving up due to family or personal responsibilities while 38% thought about quitting as they were struggling to balance their business and personal lives.
Overall, the research reveals the biggest challenges solopreneurs face in promoting their business/side hustle include lack of time (44%), limited budget (42%), difficulty creating high-quality content (23%) and lack of knowledge knowing which tools or software to use (20%).
Adobe Express can help with design resizing and content scheduling. enabling you to quickly and easily adapt designs to different social media platforms
And the pieces of content solopreneurs most often create to promote their small business include social media posts (67%), website updates (34%), email newsletters (30%), promotional graphics (posters, flyers etc) and blog posts (19%).
It’s here that Adobe Express can really put some va-va-voom into your business, saving you time and money with quick and easy features. The free app can help with bulk creation, creating multiple versions of a design. This allows business owners to quickly generate multiple variations of a design with minimal effort, perfect for when working at speed.
You can also work on your projects without being connected to Wi-Fi or a data source, making it easier to create content on the go. by simply selecting the “Make available offline always” option. Added to that, Adobe Express can help with design resizing and content scheduling. enabling you to quickly and easily adapt designs to different social media platforms and sizes and schedule posts once final.
Such business support would obviously help solopreneurs turn dreams into reality, especially when you consider the Adobe research revealed that, among other things, 45% of solopreneurs said that having the right tools helps overcome challenges in running a small business/side hustle.
Digging down further into the research, we learn that 36% of solopreneurs spend up to five hours a week on marketing and content creation for their business/side hustle while 46% use social media platforms such as Instagram and Facebook to support their marketing and content creation.
With features such as bulk creation, offline working, design resizing, and real-time collaboration, Adobe Express empowers solopreneurs to save precious time and create enticing content effortlessly — helping turn big ideas into even bigger realities. To find out more about, please visit the Adobe Express web page.