The Edge

Richard Northedge takes on corporate finance

Archive for the ‘Brands’ category

Restricting choice does not aid competition

Preventing a popular company from growing is an odd way to serve the consumer, but that is what the Competition Commission is doing in restricting Tesco’s expansion to give less popular supermarkets a better chance to expand.
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Scrapping the brand to go local

When brands are king there is an interesting move in the opposite direction at Wyevale garden centres. The name is being removed from most of the 122-strong chain so that they look like independents.

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Vertical integration takes off again

Is the global business model about to be turned on its side? After years of horizontal expansion, Boeing has suddenly rediscovered vertical integration. The planemaker is buying its suppliers.
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Losing goodwill by changing names

Now that the Abbey, Bradford & Bingley and Alliance & Leicester names are going, should the really troubled banks be rebranded too? What goodwill is there in now names like Northern Rock or Royal Bank of Scotland? Or Halifax of Bank of Scotland?

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