Businesses looking ahead
I spent a couple of days last week at a business exhibition in Wales – an interesting experience in more ways than one with monsoon like weather conditions coinciding with England’s final one day cricket match against South Africa and only 18 balls being bowled.
Running alongside the exhibition were two days of seminars – the first on “Internet Marketing”, the second (where I was also speaking) on “Surviving the Downturn”.
The numbers attending the first day’s sessions were significantly greater than those attending on day two (and I don’t think it was my presence on day two that caused this!).
Having thought about this, I think this is a positive sign of how business owners are thinking – that is, let’s look at new ways of doing things, really get to understand how we can better position our business so that we appear higher in the searches than our competitors, understand the ins and outs of Google searches, key words, the new methods of communication now available, understand how social networking might work for us.
That said it’s still important that businesses take heed of the messages I and my fellow speakers delivered on day two but I for one can live with the fact that businesses are looking ahead and focussing on how to take their businesses forward.
