If over the past five years we were able to convince even a small fraction of our clients to chose the “option 2” approach we would be much further along the road of achieving a sustainable society then we are today. The fact is in order to move the carbon needle with these projects we need to achieve the type of scale that comes by attracting large capital flows, which will only happen when clients realize the work can provide competitive returns. Deploying capital on a project that delivers a sub optimal return in these economic times will bleed off some of the good momentum that has built up so far. I posit that a great deal of leadership is exercised just helping clients do anything in this arena in the first place. From my perspective, let me lead them to do a project this year, prove the value of the work, so that next year I can come back and do more.