It’s official! We have transcended the sublime and attained the ridiculous.
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It strikes me that now is the time to start thinking about how your company will (having survived) thrive after this ‘wheat and chaff’ show is over. I came across an article the other day that talked about climate change but referenced it in terms of economic climate change; now there’s food for thought.
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I recently discussed the way certain words in our business lexicon have been hijacked and focused, in this column, on the word “sustainability”…
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London’s Mayor Boris Johnson is urging the city’s businesses to save money by improving their environmental performance and has said that seeing competitors win a contest to find the capital’s most sustainable companies could inspire firms to turn ‘green with envy’. (as reported by EDIE.net).
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Hot on the heels of the Climate Change Act 2008, which came into force in November of last year, comes the announcement of the Carbon Reduction Commitment (CRC), planned to start in April 2010 and described as “a UK-wide scheme to encourage organisations to reduce their carbon emissions”.
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It’s funny how words get hi-jacked with time and the ebb and flow of economic and societal change.
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