A conversation the other day with the head of a media agency raises a subject that was touched upon at the beginning of the year and is now becoming more of an issue with the incoming CSR clauses in the Companies Act 2006. This is namely the disjoin between doing the right thing(s) and publicising the fact that you are doing the right thing(s).

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A recent article about the ‘corporate activist’, Adam Werbach, highlights one of the issues that appear to be holding back the progress that could be being made by the corporate sector in lessening the threat of carbon resource reduction to its ability to conduct sustainable business.

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