Puma: Intelligent footprints
If you haven’t heard of TruCost yet, you’ll hear more about them over the coming months. I came across them last week at a Conference I was chairing and a recent BBC article details the work they have recently conducted for Puma in creating the first Environmental Profit and Loss (EPnL) accounts that bears proper scrutiny. Although not a complete picture of the company’s environmental impact (the cost of waste and land-use change has yet to be calculated and included later in the year), it goes further than most in reversing the trend of ‘greenwashing’ I talked about recently.





