A recent article in the Times makes for interesting reading and, in essence, concludes that womankind will be the planet’s saviour (if it isn’t already too late!). “Just as there is a wise woman behind every successful man, or so the saying goes, there is also one behind most ethical businesses”, the article begins, covering the WEBAs.
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It was interesting to read recently about what the big (who, it appears, would very much like to be referred to as the ‘the great’… and later, ‘the good’) players have to say about their conversion to environmental consciousness and (claimed) action.
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Long term thinking and concern is sacrificed to short/medium term financial considerations.
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The news this week has been full of SustainabilityLive!, or at least the green press has and the mainstream will follow once the MP expenses scandal no longer sells copy. Some good came out of it but, regrettably, a lot of outdated and misinformed truisms were paraded for the sake of making a splash.
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To paraphrase Jerry Maguire, “Boris, Show me the money!”
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I’m not sure whether to laugh or cry… Tim Nicholson was hired by Grainger plc (see LON:GRI), Britain’s biggest residential property investment company, as environmental policy officer.
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Here in the UK, any impact Earth Day (22.04.09) might have had was overshadowed by the multimedia circus that was Budget 2009.
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With everything that has been going on recently, such as Earth Day and the G20 summit et al, it seems appropriate to raise the question as to whether a company that is trying to survive and thrive in the current economic climate, as well as building or cementing a business strategy that encompasses sustainability and incorporates corporate social responsibility into its practices and interactions with internal and external customers, should not be considering a move away from not only Microsoft operating systems but also its business software.
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It appears that that there is a growing desire for an economic model (or at least on a very small scale) that challenges the development of the global economic one that many feel has brought to us to the place we are at today.

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The relaxation of focus away from the politicians will only increase the intensity of focus on the business community
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