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	<title>Comments on: Let’s not applaud too soon!</title>
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	<link>http://dofonline.co.uk/blogs/eco-finance/carbon-emmissions/green-business-445544/</link>
	<description>Joining the dots between cost and carbon reduction for finance directors</description>
	<pubDate>Thu, 17 May 2012 02:20:24 +0000</pubDate>
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		<title>By: Ross</title>
		<link>http://dofonline.co.uk/blogs/eco-finance/carbon-emmissions/green-business-445544/#comment-2259</link>
		<dc:creator>Ross</dc:creator>
		<pubDate>Tue, 13 Oct 2009 09:51:12 +0000</pubDate>
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		<description>&lt;i&gt;it is also disappointing to note that the only real, tangible driver for sustainable action is short-term cost reduction&lt;/i&gt;

In the current economic climate that is pretty much what everyone is looking at, whether it's energy efficiency, redundancies, marketing cuts, recruitment freezes or a host of other strategies.

Unlike the other options, energy efficiency is not a short-term cost reduction: the financial savings generated are repeated annually without needing further investment, and without sacrificing growth potential once the downturn concludes. Projects such as &lt;a href="http://www.somareluma.com" rel="nofollow"&gt;energy-efficient lighting&lt;/a&gt; leave businesses more competitive not just now but in the future too.

Widespread energy efficiency also will reduce the need for energy companies and governments to invest in too many extra power stations to meet demand, enabling renewables to provide a greater proportion to the UK's energy mix than it would with extra coal and nuclear stations popping up everywhere. The newly-rebranded &lt;a href="http://www.somar.co.uk/carbon-trust/CRC-energy-efficiency.php?Pageid=113" rel="nofollow"&gt;CRC Energy Efficiency Scheme&lt;/a&gt; acknowledges this by driving energy efficiency as its' primary method of carbon reduction.</description>
		<content:encoded><![CDATA[<p><i>it is also disappointing to note that the only real, tangible driver for sustainable action is short-term cost reduction</i></p>
<p>In the current economic climate that is pretty much what everyone is looking at, whether it&#8217;s energy efficiency, redundancies, marketing cuts, recruitment freezes or a host of other strategies.</p>
<p>Unlike the other options, energy efficiency is not a short-term cost reduction: the financial savings generated are repeated annually without needing further investment, and without sacrificing growth potential once the downturn concludes. Projects such as <a href="http://www.somareluma.com" rel="nofollow">energy-efficient lighting</a> leave businesses more competitive not just now but in the future too.</p>
<p>Widespread energy efficiency also will reduce the need for energy companies and governments to invest in too many extra power stations to meet demand, enabling renewables to provide a greater proportion to the UK&#8217;s energy mix than it would with extra coal and nuclear stations popping up everywhere. The newly-rebranded <a href="http://www.somar.co.uk/carbon-trust/CRC-energy-efficiency.php?Pageid=113" rel="nofollow">CRC Energy Efficiency Scheme</a> acknowledges this by driving energy efficiency as its&#8217; primary method of carbon reduction.</p>
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